Fashion: Lacoste x Earnest Sewn

French sport's brand Lacoste recently inked a deal with Los Angeles based denim company Earnest Sewn that offers an advantage to both companies evenly,lolwell sort of speak, but it's definite GUD move by the popular tennis brand Lacoste. 

The collaborative new line will fall under the Lacoste brand which will include Earnest Sewn's styles being re-appropriated with Lacoste detailing. The big advantage for Earnest Sewn is that, people outside of Los Angeles with a little less money will finally hear of their company. But without a doubt Lacoste wins this one being now they have a line of denim that will be ready retail for Spring 2011. Lacoste Denim, lol, will be presenting itself as a premiuim range with pricing starting at $185 USD...for men, sorry ladies.