Fashion: adidas x SS2016 "Future" Collection (Video)

a didas is on their A-Game, from last year's collaborative efforts with Kanye West to a refocused release blending performance technology with lifestyle aesthetics. Now in their most recent Future Campaign, adidas challenges old ideas with new a notion of the future in their new short titled, Your Future is Not Mine.

Between Aleali May’s influential stance on style, Iman Shumpert creating his future both on basketball courts and on the mic, Kyu Steed crafting his own music style, pushing past influences into his own and Design Butler’s irreverent transformation of personal influences, the message each one of them communicates is clear: your future is yours to create Watch them confidently stride together towards an optimistic tomorrow, dismissing the hurdles of the negative future they seem to have inevitably inherited