Fashion: Jordan Brand x Air Jordan IV "White Cement"

T he Spizikes are next up for a makeover in the Jordan Brand remaster campaign, who aims to bring back sophisticated detailing and authentic branding. Undertaking the Jordan IV “White Cement” as their next project, the team has made some subtle yet distinctive changes since the last we seen the silhouette in 2007.

Famed for its appearance in Spike Lee's Do The Right Thing film, the remastered Air Jordan IV "White Cement" goes back to the basics. Stripping down the former elephant print, the lower toe box is restored with its original premium white leather while adding some cement flavor to the midsole. You could never go wrong with White/Black/Grey and Red. Look for the Air Jordan IV "White Cement" starting Feb. 13th at select Jordan stockist.